Condocoursess

The balance sheet, also called the statement of financial position, contains three items: assets, liabilities, and stockholders’ equity. It is dated at the moment in time when the accounting period ends. The accounting equation that is a big part of the financial statements is: assets equal liabilities plus stockholders’ equity. When working with a balance sheet: the total assets must equal the total liabilities and equity.

The first part of the balance sheet is assets. There are two main categories of assets: currents and long-term assets. Current assets are expected to be converted to cash in the next twelve months or one business operating cycle (if longer than a year). Cash is the most liquidated asset. Short-term investments are stocks and bonds that a company intends to sell within the next year. Accounts receivable are the amounts the company expects to collect from customers. Notes receivable are amounts that the company expects to collect from a customer who signed a promissory note. A company also includes inventory, which is a current asset, into the balance sheet. Prepaid expenses are also a part of the asset side of the balance sheet because the company will benefit from them in the future.

Long-term assets include plant, property, and equipment, intangibles, and investments. Plant, property, and equipment (PPE) include land, buildings, computers, store fixtures, etc. Accumulated depreciation is also included on the balance in the long-term assets area. It is the amount of depreciation from PPE at the end of the year. It is subtracted from the cost of PPE to determine its book value. Intangibles are assets with no physical form such as patents. Investments are long-term assets because the company does not expect to sell them within the next year.

The second part of the balance sheet is liabilities. Liabilities are also split into two categories: current and long-term liabilities. Current liabilities are debts paid within one year or one operating cycle. Accounts payable is the company promises to pay a debt arising from a credit purchase. Income taxes payable are tax debts owed to the government. Short-term borrowings are notes payable that the company has promised to pay back within one year. Salaries and wages payable are amounts owed to employees. Long-Term liabilities are payable after one year.

The last part of the balance sheet is stockholders’ equity. The Stockholders’ equity is assets minus liabilities. There are two parts to stockholders’ equity: paid-in capital and retained earnings. Paid-in capital is the amount the stockholders have invested in that company. The basic part of paid-in capital is common stock where a company issues stock to the stockholders as evidence of their ownership. Retained earnings are the amount earned by income-producing activities.

I hope this helped explain the parts of the balance sheet.

It is fair to say that the majority of women love fashion and wearing beautiful clothing. It is probably equally fair to say, that only a minority of women choose to wear dresses as part of their clothing. There are many reasons for this, but mostly it is due to a lack in confidence in their ability to carry-off a casual and natural air when wearing dresses.

However, there is nothing more simple, or easy, to wear than a casual dress. Here, we will offer some advice on the types of dresses available today, in the hope that by understanding a little, a lot of confidence can be gained and that perhaps a few more women will experiment with their clothing and begin to wear dresses with poise and self-assurance. If just one woman changes her mind, and decides to experiment with dresses, then this article has done its job correctly.

There are various styles of dress, which can be separated into different categories depending on their cut. There are many styles of dress, from the casual dress that can be worn every day, to the formal dress that is generally worn only on special occasions. In this latter category is the gown, made famous through various fairytales, such as Cinderella and Rapunzel – and many girls spend their childhoods dreaming of the opportunity when they can finally wear a gown themselves.

In adulthood, there are many opportunities for wearing such a dress, most notable are the end-of-school Dinner Dance, graduation ceremonies, and most of all, weddings. The gown style dress is arguably the most feminine style of dress, flattering the figure in a manner that is attractive, and yet, not too revealing. Although they are not ‘sexy’ in the sense that a little black dress may be, they are supremely alluring nonetheless.

Beyond the gown, there are various styles of casual dress, such as the mini-dress, the sheath dress, the shift dress, the sweater dress…so much so, in fact, that women are spoilt for choice. And given the incredible range of dresses that can be found, there is certain to be a cut/style to suit even the most ardent of dress-protesters! Dresses can make a statement to the world about the type of person you are, saying ‘I am confident, chic, and sure of who I am’ – no other item of clothing can boast quite that reputation, with the exception, perhaps, of the stiletto heel.

Different countries have different traditions when it comes to wearing dresses, and indeed, even in the UK, until the Women’s Movement of the 1960s, it was practically unheard of for women to wear trousers!

 

It is not clear how music influences the individual. Some experts insist that music and musicians influence young people. Other sources insist that certain individuals respond to particular types of music and musical expression. Either way, today’s youth can see how their favorite musicians dress and behave, both in public and in private, via the multiple media sources which are constantly monitoring the world’s celebrities. Young people can then elect to change their own appearance and behavior to reflect the musician and musical style that they most identify with.

Two separate, but related, theories explain how individuals relate to and express themselves through music. Social identity theory indicates that people “borrow” their identity from the society in which they live. The individual’s adopting of a group identity through music is a way for that person to conform to the ideals, goals, and norms of the society as a whole. The opposite of social identity theory says that some individuals elect to behave in a manner that is contrary to societal norms. These people prefer to adopt their own style and stand apart from everyone else. This is called personal identity theory. These theories are interrelated because, even though personal identity theory identifies the individual aspects of expression, the person is still identifying as a part of a sub-group.

Young people are more likely to subscribe to varying forms of identification through music; especially those forms that my not conform to the larger society. As young people move through the adolescent years and into young adulthood, they are more likely to explore and experiment with their own identity through music than older adults, who have likely settled into one genre that they identify with. Looking at music in this way makes it easier to see how it has always been, and remains, a socializing agent; a way for young people to explore their independence as they move away from the authority of their parents.

This perspective on music can hide the influence that music has on children. The music of the past century has played an important role in the lives of young adults, yet music may be having an expanding effect on individuals who are even younger. Remember that music has always been an important part of every society. Children are socialized through songs that are shared with them at many ages. Children’s songs can be as simple as songs that teach basic information, such as ABC’s and 123’s, and they can teach social skills and acceptable behavior (think Sesame Street and Barney). Still, children have access to the same music that young adults have access to; and sometimes this music is not age-appropriate. This phenomenon has ushered in the debates about whether or not exposure to certain musical influences is having a harmful effect on the nation’s youth.

Interestingly, one study has found that females are more likely to be influenced by music than males, although both genders find expression through music satisfying. This may be because females are typically socialized as members of a societal group and males are typically encouraged to be self-sufficient. The study’s authors believe that the socialization process makes females more susceptible to musical influences than males.

There are some basic reasons that justify the inclusion of music in the elementary curriculum.

The first of the reasons is that music serves mainly as an aesthetic or a visual experience. This experience basically involves the observation of significance with the help of sound images rather than all the way through printed communication, discussion, any sort of arithmetical modus operandi, or additional type of expression.

The improvement of one’s artistic intellect has proved the ability of being able to enhance the excellence of life equally throughout the school years and through the later years. Music’s significance as an opportunity to identity consciousness has been confirmed by experts such as Rogers and Maslow.

The second reason for which music is regarded to be an important part of the curriculum, is the role that it plays in understanding the culture. Music is a true demonstration of the traditions, community culture, aspirations and accomplishments of humankind. In music are embedded various custom values, and beliefs of the common man.

At the same time, communication with the help of music is sort of abstract; the learner must be educated to interpret this nonfigurative representation of music coordination in order to understand it.

Finally, for the reason that music edification is supported on the technique the brain understands music, it is capable of manipulating the expansion and growth of the superior cognitive procedures of the brain that are usually not possible in other fields. In recent times revealed study at the University of California has shown that prepared melody teaching improves student’s spatial aptitude, which holds a significant constituent in arithmetical way of thinking and judgment.

Supplementary investigation in this field have revealed that the brain ought to have loaded, sensory knowledge experiences if it wants to raise itself to a higher level of intellectual growth and ability. Students dispossessed of these sensory stimulation that are provided specially by music have been equated by enlightening experts to youths who at some point of time in their lives experienced brain inactivity or damage.

Lessons in music have shown their benefits by increasing the creativity and ability of the mind as well as decisive and contradictory philosophy. These are some essential skills that are needed by the brain to develop into a higher being for the present and future work place.

Clearly, all of these profits that are listed above are unswervingly connected to one’s mastery of the customs of thoughts and meaning in music and to one’s aptitude to understand writing and appreciate the fine distinction of denotation which it encloses. This is the explanation that states the importance and necessity of music in the elementary education.

With these benefits of music come to light, the focus and stress on inclusion of music has increased by many folds. With the media paying more attention to the needs of education, and the proposed budget cut reductions, the schools are now forced to cut some corners in their facilities and curriculum. However, the schools have kept intact the basic elementary classes of physical and musical training that help the students develop into a better human being at all levels.

The music classes that have been an integral part of some school curriculums classes have shown excellent results. The following explains the various benefits that have been shown by the application of music on children aged between four years to fifteen years.

Arithmetic ability: Music and melody compositions that had been included in the curriculum for children aged between four to fifteen years of age have shown positive results in deciding the mathematical ability of the children. Music has shown itself to help the child’s brain develop in an enhanced manner, thereby resulting in a better aptitude and skill to understand arithmetic as soon as they get older.

Since math’s is an integral part of our lives at every stage of life, it is essential to develop good mathematical skills. In order to survive in the technology driven world of today, it is very important for the children to develop their arithmetic and logical abilities from childhood.

Especially with our global economy, By refusing to expose our children to music at an early age we may be robbing them of an essential skill to compete with other countries.

Science Skills: These skills are also a benefit of music classes for many of the same reasons as before. Music enhances our children’s reasoning skills, which is important to understand how science works. Again, these skills are required for our children to be competitive in the future.

Reading Skills: Music classes teach the students on how to concentrate on small things. In order to efficiently understand what is being read and written, music is an essential element for its success. It also enhances memory and recall skills. This is helpful in all areas of our children’s education. With illiteracy rate going up in our country, we must begin to try to enhance these skills.

Community Skills: Music permits our kids to make effort in groups to generate music as a whole. By putting your child’s name down in the music programs in school, you actually consent your youngster to become skilled at how to lend a hand and work together with others for a universal goal.

These classes allow children how normally wouldn’t associate with each other to cooperate and promote unity. A sense of belonging is very important in our culture today. Especially important to those who grow up in environment which constantly plague on their emotions. Studies show that music classes enhance self-esteem in their students. Music education may also be an important step in reducing the incidence of violence in our school by bringing the students together.

Moreover, other than these skills, music classes also help the children to increase their Intelligence quotient levels. At times, children who are dealing wit hearing and speech problems since childhood cope up with these inhibitions during a music class.

It also helps children who experience inhalation and verbal communication intricacies and learning disabilities. They may be many other things that have not been discovered.

By do away with these classes from our child’s schools, in reality we are stealing from our children the essential abilities that are required by them to build a better future for themselves. These kids are going to be the ones who run everything in now a few years. Do you want that your child gets incomplete education in any form? Or do you want to hand your own future in such hands which do not possess sufficient skills to carve a better future for themselves?

Some of the examples of doing these are listed below:

1. Singing which is pure form of complete musical expression in all cultures across the globe. It helps the child to open up and improve his communication skills. It helps them to express their ideas and thoughts in a better manner.

2. Instruments also play an important role as a means to enhance interpersonal behavior and expression. Also playing of musical instruments in a group helps the child to learn about team spirit.

3. Composing and writing lyrics for melodies, is a very creative activity that is again an important method to improve communication skills and learn to effectively express one’s thoughts.

Music classes are indispensable. Do not allow your ignorance position in the system of our children’s opportunity. Inform yourself on the reimbursements of these lessons. If you have a different opinion that is okay, but try to understand the other side of the debate before making your decision.

If in case, the local school in your city is planning to do away with the music classes after heeding to some parents, step forward and be vocal. Raise your concern and try to advise the ignorant. Endeavor to bring to an end your neighboring school organization from taking from our children the essential skills.

In case, you stand unproductive in your endeavors to stop the school administration from barring music classes, try to get them reinstalled by some way. Show them examples and results that have been researched.

If you know some children who have taken benefits from these music classes, ask them to help the children of the school in knowing the benefits of music. That will greatly help as children tend to listen to their own age groups better. One or two lessons per week or enough to get the benefits of music classes.

 

A Pet Dog or Cat, Which Is For Me? Learn The Positives and Negatives.

Pet dogs or pet cats, both of these animals are popular pet choices available for us to choose from, but which pet is right for you? Cats and dogs are pretty much polar opposites of each other, from the personalities they carry, to the mannerisms they outwardly display, and if you want to identify what pet is right for you, then we need to learn more information about these amazing animals.

I’ve lived with dogs and cats for a long time, helping to raise them from a young age and eventually into full grown adults, so I understand the pros and cons each one of them holds. For your benefit, I’m going to list those positives and negatives from my personal experience, which will hopefully allow you to answer the question: “Is a dog or cat the right pet for me?”

Behavior – How Loving Are These Two?

Pros for Dogs: Dogs always appear to be happy, no matter what the circumstance. As long as you bought a puppy at a young age and gave them plenty of love as they grew up, then the dog’s attitude should be a fun and loving one, and that’s exactly what owners want. Dogs are loving, loyal, and are simply entertaining to just be around. In fact, I don’t think it’s possible for dogs to feel another emotion besides joy! Well, they also feel guilt when they do something wrong, but besides that, dogs are constantly brimming with positivity and it is absolutely infectious at times. Imagine a tiresome day at work, coming home and plopping down on the couch, and then being greeted by your happy animal companion who wants nothing more than to cheer you up. Aw, how nice of them!

Cons for Dogs: However, dogs sometimes can get too needy for your attention. Maybe after that long day of work, you instead want to go home and rest without any interruption, but a dog may still attempt to smother you for a pat on the back. Dogs also have the tendency to get jealous over other pets who are being given any form of attention, and may exact revenge if you don’t provide the same amount of love towards them. I had a Poodle that would pee in undesirable locations knowing it was bad, but did it anyways because she got angry or jealous. That was one bad dog. Not all dogs have such an obnoxious characteristic, however.

Pros for Cats: Unlike dogs, cats have more than one emotion! They are also far more independent and conservative. Cats will always have a fondness for their owners, but they choose to show it only when they are in the mood. A cat might wake up after a brief rest, and spontaneously think: “Well, I feel like getting some attention now,” and they’ll walk over to you and start rubbing up against your legs while purring. That’s when you know the cat is in a good mood, when they sound like miniature car motors.

Then there are other times when you will try to pet them, and the cat will just be like: “Yeah, whatever, thanks I guess.” Or the cat is in an extremely lazy mood and will refuse to respond to anything you do. Nobody ever knows how a cat will react, their behavior is random. You kinda have to “earn” their respect and attention, but hey, nothings wrong with that. Plus, cats won’t always be a bother when you’re busy.

Cons for Cats: The problem with a cat’s attitude is that it’s inconsistent, or arbitrary. There are occasions when you just want a friendly pet to come lay down on top of your lap or next to you, and cats will certainly do that, just not whenever you want. What I’m trying to articulate here is cats are not as loyal or willing to comply as easily as dogs.

Here’s an example: Once a dog learns his name, he’ll respond without hesitation when you call him. A cat, however, even when he hears you calling, will choose to either listen or completely ignore you. The cat will even raise it’s head towards you, acknowledging that he’s heard your call, and then close his eyes and go right back to sleep. How rude! Cats will listen every now and then; it’s just if they are in the mood.

Conclusion: The personality is a preference thing. People like loyal and loving pets, but they also enjoy pets who show can show some restraint.

Messiness – How Clean Or Messy Are Dogs and Cats?

Pros for Dogs: Uh, well, you know, um… Okay dogs are not really the cleanest animals around. The good thing is you can potty train them, and training them to go to the bathroom outside is both convenient and a whole lot less smelly for your home. That’s really all I have to say for the positive side. Dogs will take care of themselves most often, but you will probably need to give a bath from time to time to help keep them clean.

Cons for Dogs: First off, if you haven’t potty trained your dog yet, you should! Otherwise, the dog will pee or poop wherever they please, and that’s just gross. On top of that immense problem, dogs are known to chew on wires, shoes, or anything else accessible on the ground. Wires that have been chewed through will render whatever appliance it was powering to be fully useless. Depending on what the appliance was, it may need to be replaced, and means spending money. The same goes for the shoes.

To remedy this problem, you can buy cord covers to cover any vulnerable cords laying around. Make sure the covers are hard enough to prevent any chewing. As for the shoes, put them away in a closet somewhere. Also, consider having a few chew toys available for your dog to satisfy their chomping urges; it’ll save you money in the end.

Pros for Cats: Cats, to match their independent behavior, clean themselves many times. It’s part of a cat’s daily routine. They even have tongues that have a sandpaper like texture to help clean and groom their hair. Due to a cat’s frequent cleaning, they rarely need to be bathed, which is great. I mean, have you tried bathing a cat before? It’s a nightmarish experience for sure.

Most cats are already potty trained, all you have to do is have a few litter boxes scattered throughout the house, the rest can be left up to them. How convenient is that? You can even let a cat outside and they’ll take care of business, even burying it after they’ve finished. Cats are very clean animals.

Cons for Cats: Until they throw up a nasty hairball, that is. A major downside for cats is the perpetual vomiting. Some cats do it more often than others, but at some point, the cat is going to get a hairball from their constant cleaning, and you will have to clean it up! It’s kinda gross, but you’ll get used to it eventually.

Additionally, it’s important to spay or neuter a cat as soon as possible. It’ll prevent them from spraying your home with urine. Seriously, the earlier the better. You don’t want a cat to develop a spraying habit, it’s the worst.

And of course, cats have the tendency to claw furniture! There are scratching posts one can buy to discourage this type of behavior. Placing the posts next to the piece of furniture is most effective.

Conclusion: Cats are cleaner than dogs, but have the potential to be messier, especially if they are not spayed at the right time. But self-cleaning and instinctive potty training are two very convenient hygienic qualities to have in a pet.

Fun – Are Dogs or Cats More Fun To Play With?

Pros For Dogs: Because of a dog’s willingness to listen, to put it simply: it allows you to do more fun activities with them, and that can be way more fun for certain people. You can teach a dog new tricks, like sitting, rolling over and playing dead; all of which are entertaining for you and your family to see. Dogs also love to go for walks in the parks for some healthy exercise, or play an exciting game of fetch. Undoubtedly, dogs are very amusing animals and most of the fun comes from the owner interacting with their pet, unlike cats. I’ll explain below.

Cons For Dogs: Fun stems from an energetic and friendly attitude, which is precisely where dogs excel. If you are looking for a fun pet then, dogs will rarely disappoint. No real cons come to mind in this department.

Pros for Cats: Cats, despite their supposed sophisticated demeanor, are captivated by the simplest of things. If you’ve raised a kitten before, the first thing that stands out is their ability to entertain themselves with absolutely anything. It’s a cat’s self-entertainment that is so enthralling and fun to watch.

My cats will attack innocent rugs, rolling themselves up inside and clawing at the furry mat as if it were alive. They’ll also chase their own tails around in circles until they get dizzy, in which case they’ll stop for a few seconds, and do it all over again! Cats will stalk bugs in the house, hiding behind cover and methodically pacing themselves towards the unsuspecting insect, then they crouch down, shake their behinds back and forth until finally ending with a vicious pounce. It’s hilarious to see, and you would be surprised at how effective cats are at eliminating bugs.

If you want to participate in on the fun and interact with a cat, you can. All you need is a single piece of string. Seriously, cats cannot resist the opportunity to play with a piece of string. Even if you were to wake a cat up in the middle of the night, and they see a string wiggling vigorously in front of them, they’ll instantly become wide awake and start playing around with it.

Cons for Cats: While cats will amuse themselves with simple things, you’ll have a hard time getting them to learn any tricks. Or going for walks. Or playing with things that are not strings or string equivalents. Oh well!

Conclusion: Two different styles of fun are at work here. Dogs are more willing to learn and play with their owner, and that’s fun. Cats on the other-hand, are more willing to amuse themselves, which is fun for the owner to watch.

Cost – How Much Will These Pet Dogs and Cats Cost Me?

Dogs: The average cost of a dog varies and is usually dependent on their size. Bigger dogs such as German Shepherds will require more food to eat, while smaller puppies like a Maltipoo need much less. The more food you buy, the costlier it becomes. Other dog expenses might include flea medications, chewing toys, cord covers to protect electrical wiring, and a new shiny pair of shoes if they get chewed up! If your dog is not potty trained for the outdoors, pee pads can cost money as well.

Cats: Cat expenses include dry food, flea medications, litter boxes plus litter (unless you let the cat outside all the time), and possibly hairball medication if they struggle getting a hairball up. Cats most often than not don’t have trouble with hairballs because dry foods have a specific ingredient to help lubricate the hair. Also, don’t forget scratching posts for the cats to scratch, the posts cost substantially less than the furniture!

Conclusion: Both cats and dogs require money to take care of, is anyone surprised? Dogs may cost more if you get a bigger breed.

There you go! Those are the positives and negatives for owning a pet dog or cat. They each come with their own unique set of problems, but if you are able to look past them and pick a pet that has a personality that closely matches your own, I think it’s a decision you won’t regret making.

You could also just get both. Dogs and cats living together… what a crazy thought, but it’s possible. I do it!

 

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

 

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.

Kiriti C Chavadi

Bangalore

 

There have been many changes in fitness over the past 30 years. It’s human nature to reminisce about times past. That’s great but lets not forget that things change as well. This is certainly true in the area of health and fitness. “If you do what you have always done, you will get the results you have always gotten” is true, but what if the situation changes? Then what used to work is no longer a viable and effect way to get the results that we want. In this article I will outline seven items that have changed over the past 30 or so years that affect the way we view health, fitness, exercise and what is considered “best”. Let’s look at some of these changes in Fitness.

1. Activity level

This change in fitness is pretty obvious. We just don’t move around as much as we used to 30 years ago.

Currently, the average sedentary person living in an urban setting takes 900-3000 steps a day. Uh… that’s a puny number! In the journal of sports medicine existing literature was pulled together to set a general guideline of what a good number of steps per day would be

The author Dr. Catrine Tudor-Locke translated different physical activity into steps-per-day equivalents. A rate of fewer than 5,000 is classified as sedentary, 5,000 to 7,499 is low active, 7,500 to 9,999 is somewhat active 10,000 or more is active and 12,500 or more is very active. So what does 900 make us? Close to dead! But its not hard to imagine. Get up from, take elevator to car park, drive car, take elevator to office, sit down, order fast food, reverse the process to go home and go back to bed. Just to note, 1km is about 1300 steps.

Its gotten to the point where we have to purposely inconvenience ourselves to get our activity level up. Here are some suggestions (that actually show us how pathetic our average activity levels have become).

Park at the far end of the car park and walk to your building Instead of dropping the kids off in front of the school, park a couple of streets before it and walk them the rest of the way… 10,000 is actually considered a LOW estimate for children.

Go round the shopping centre or supermarket in a random. With today’s super malls, this is a big thing!

Take the stairs instead of the lift or escalator (well if you work on the 50th floor, maybe climb halfway to start)

Give the dog an extra 5 minutes on his walk (we need it even more than him)

Stop emailing colleagues in the same office, instead go over and talk to them (shockingly effective considering how much email we send each day!… great for team building as well)

Go for a walk during your lunch break, walk to get your lunch or to find somewhere to eat your lunch

Get up and do something, run up and down the stairs for example during TV ads (no excuses here!)

Walk to the corner shop instead of driving or popping in on your way home

Walk to friends houses instead of driving

Take public transport and walk from the train station

Dr. David Bassett studied an Amish community to see what things were like in the past. These guys have no cars, no electricity and do hard manual labor to put food on the table. Its like time travel to the past. They eat 3 large meals a day with lots of meat, vegetables and natural starches like potatoes.

The 98 Amish adults Bassett surveyed wore pedometers for a week. The men averaged 18,000 steps a day. The women took an average of 14,000 steps.

The men spent about 10 hours a week doing heavy work like plowing, shoeing horses, tossing hay bales, and digging. The women spent about 3.5 hours a week at heavy chores. Men spent 55 hours a week in moderate activity; women reported 45 hours a week of moderate chores like gardening and doing laundry. Wow that’s a lot of manual labor. Get a pedometer (its only like 20 bucks) and see how you fare.

2. Fat Percentages and Obesity

Activity level leads us right on to this point about obesity. The scary obesity rate is one of the most obvious changes in fitness.

The obesity rate among the participants in the study of the Amish population was 4 percent, as determined by body mass index, or BMI. The current obesity rate among the urban populations is 30% or more. OK the obesity percentages are a scary thing because obesity is already in the “VERY high risk of a lot of bad ways to die” category. There is still the overweight category (obviously fat but not hitting the medically obese range) to consider. These people are at a high risk already!

The total percentages of overweight + obese are really wild… hitting close to 70% in some cities. Compare this to the average in the 1980s. 10-15% obesity in most cities. It rose to the mid 20% in 1995 and its now at an all time high.

3. Diet

OK linked to point no.2 is of course diet. This is another obvious change in fitness. Its very simple actually. We now eat more refined foods (white bread, sugar, rice, flour, noodles). In the body these give pretty much the same response – FAT storage. The only time we should eat these items is immediately after hard training. As we can tell from point no.1, not much of any training is going on. But lots of eating is!

We also eat less fresh fruits, vegetables and meats. We eat more snacks like chips and cookies (which are also refined despite what advertisers claim).

These changes in fitness are made more troubling because even natural foods today are not as good for us as they used to be. Current farming methods make vitamin and mineral content in fruits and vegetables drop about 10-40% depending on the mineral. Corn fed meats don’t give us as good an omega 6 to omega 3 ratio as we used to get from grass fed and free range animals. (that means not so many healthy fatty acids for us)

And of course, we are also simply consuming more calories. The Amish people in the study in point no.1 ate about 3600 calories/day for men and 2100 calories/day for women. Many sedentary people consume this much and more! How? Well a fully “featured” gourmet coffee from coffee bean or Starbucks can add up to 500 calories in an instant of caffeine folly.

That’s 2 hours of walking for an average sized lady.

Just remember, calorie quality counts as well. 2000 calories of vegetables, meat and healthy fats is infinitely better than 2000 calories from french fries. Its close to impossible to get fat on the first, and nearly impossible not to get fat with the second.

I like this car analogy. If you had a 2million dollar dream car, would you put low grade or high grade petrol into it? High grade of course! Then why do some people put low grade filth into their bodies which are so much more important than the car we drive?

4. Games children play

The average child who grows up in an urban environment is a motor-skill weakling. As a hobby, I coach youth basketball. In our talent scouting, I have kids do a very simple drill of dribbling in and out and around cones. There are so many kids who can’t do it and some who I think might fall down if asked to RUN around the cones without the ball! This is in contrast to the past where kids ran around, chased each other, played physical games and sports of all kinds, where the playground was the center of fun for young kids. This lack of activity not only causes a change in fitness for the child in his/her youth, but has a profound long term effect as well.

Of course this change in fitness is a result of a combination of possible factors.

Parents who only consider academic success to be worth striving for, who only give a child recognition and praise when they do well in academic subjects.

An education system who also values book knowledge above other things and takes away physical education classes to put more academic lessons in.

Poorly taught PE lessons that don’t help a child develop motor skills in the key early years Busy double-income families where fathers are not free to play with their children (or don’t care enough to… money isn’t everything dads)

The maddening computer game addiction situation where virtual life is more important than real life. I believe this is the reason for all the empty basketball courts in my neighbourhood. It used to be that teams lined up to play there. Now only people my age (late 20s to 30s) play. No young kids are there any more.

But actually, so what? The issue is that if kids stink at sport and physical activity, the well known psychological factor of “competence” comes is. Simply put, in general, we do what we are good at. If our next generation is poor at sport and physical activity, they are even less likely to do any of it! Which combined with items 1 to 3, make for a deadly health crisis for many countries. Obesity costs the UK 7.4 billion in national health care per year! If we don’t help our kids, that’s only going to grow to be a bigger and bigger burden for everybody.

5. Social Support

This is a more subtle change in fitness. People are communal animals. We stick with things because there is a supportive community behind us. Even drug and alcoholism rehab centers recognise this. We all need social support. But social links are getting weaker. And no, Friendster and MySpace links don’t make up for it.

In a more connected but less close world (I know so many people who are only comfortable behind a computer screen and not in front of a real person) there is less social support than in the past (extended families, communal living, strong friendships within a neighbourhood etc) and its hard to stick with something which requires dedication and sacrifice like an exercise program. I’m not a sociologist but I do believe there is a reason that exercise classes do better in terms of membership than individualized training. Most of them certainly are not as effective as great individual coaching. But the social factor does come in when sustaining a lifestyle change is involved.

6. Free Time

This subtle change in fitness is pretty clear. We just have less time that we “own”. Bosses, social, family and other commitments make free time a very precious commodity and it adds difficulty to the fact that time is our only non renewable resource. When we choose to exercise or spend time cooking to keep a healthy lifestyle, we are competing with movies, games, TV and other things for free time. We know that exercise is good for us, but it not only has to be good for us, it has to be BETTER in our minds than the latest episode of desperate housewives, or the latest computer game. That’s the issue. We need to prioritize long term health over temporary fun.

7. Training methods

OK here is where we are doing well. 30 years ago the aerobics craze took the western world by storm. Its not a very good training method both in terms of results, and in terms of results per unit of time. Add that to the fact that we have such minimal time to train, we can’t afford to train in a sub-optimal way. We know a lot more now. Fortunately for us, there are good methods that smart coaches use to improve training efficiency and get RESULTS even with less training time. Some of these include smartly designed resistance training programs, interval training and good assessment techniques to determine individual needs. If you have a coach like that in your corner, you can turn back the clock and avoid becoming one of the ever growing statistic of people who’s health is headed in the wrong direction. Stay fit and strong and good luck!

Imagine yourself in a room full of tempting food, jellies, chocolates, pastries, cakes, pizzas and much more mouth watering dishes. Slurp… I know by now you are too tempted to get to the market and buy yourself a nice, juicy burger, coke and an ice cream tub or are ready to order a pizza, rather than reading.

Just for a moment think of the chefs who stay in the kitchen all day long that is loaded with scrumptious cuisines giving out such enticing and alluring aromas. It must be really tough for them to resist the delicacies they prepare for their customers. One the other hand, if they start tasting every dish they prepare it will be extremely tough for them to sustain good health.

It is said, ‘People judge a book by its cover’, and the same applies to a cook too. A healthy and fit chef ascertains us that he is health conscious and knows all about good and rich cooking. This might not prove true in all cases; some guys do not have such luck. There are many professional chefs are surrounded by buttery carbohydrates, rich sauces, creamy puddings and fine succulent meat but are thin like a Cornish wafer.

The roly-poly chefs that we were accustomed to once, are replaced by much more disciplined, controlled and healthy chefs. There was a time when a thin chef was not trusted but today the scenario has totally changed. The more lean and fit a chef is the more energetic he will be. A chef should be prepared to bounce around the kitchen in order to do everything just right.

Being a chef, it is important to taste every dish and every dessert prepared to ensure it is delicious. In doing so the fats keep on settling on the stomach, in turn making you fat. To avoid this, it is better to take small mouthfuls in intervals. Small meals ensure better metabolism. Some chefs believe in drip free food and indulge in raw fresh fruits, raw vegetables and much water. They also avoid any sort of meal in between lunch and dinner. Lastly, a good 20 minutes walk each day. In case you do feel hungry at night, eat a bowl of cereal.

A chef is however known for his skills in cooking and preparing meal yet his physical appearance and nutritional habits also play an important role. Not only does it attract more customers for him but is also important for his own good.

Nutrition is also an important aspect of cooking delicious foods. And chefs are not an exception to this rule. While pursuing their education in the culinary arts, one of the subjects that these aspiring chefs study is Nutrition. Here, they learn about the amount of nutritive elements present in each ingredient – and how to analyze and determine which foods have how much nutritive value.

No doubt, this knowledge goes a long way in helping these chefs create delicacies that are not only tasty but also healthy for their customers.

 

In the olden days a career in finance did not offer anything more than a back-office recording keeping job. A finance person was understood to be a record-keeping person in an organization.

However, with the evolution of business landscape, the role of finance has evolved and become more challenging. In today’s organization a finance person occupies a much broader role involving decision-making, planning, controlling the financial operation of a business.

Within finance, one can find a variety of job roles that are not limited to just the accounting field. You can explore financial career options in various industries such as financial service, financial planning, fund management, regulatory compliance, trading, financial management, and so on.

These different jobs require you to have completely different skill sets, and you can choose a financial career that suits your personality and skill level.

If you are analytically oriented, you can choose a career in risk management, where your job is to measure and manage the risk faced by a bank or a financial institution. Alternatively you can also join the insurance industry as an actuary where you ass the risk of loss, and design and price new insurance products. These jobs require number crunching skills. You are also expected to be very diligent as a small mistake can turn into big losses.

On the other hand, if you are a very outgoing person and like meeting people, you may be better suited for selling financial instruments. You may want to join a bank or an insurance company, and promote their financial products to prospective customers. In a bank, you are expected to sell their financial products such as deposit accounts, credit cards, personal loans, home loans, etc. For a career in sales, most organizations provide you a thorough training on their products and common techniques for selling. You are expected to be a go-getter with the ability to close deals quickly. In most financial services institutions, you are paid a decent salary and a commission, which is based on your sales targets.

One more lucrative career option is in trading. As a trader you use your employer or client’s funds to trade in financial products such as equity, bonds, currencies and currencies in an attempt to make a profit. Traders study the financial markets and identify opportunities to make profit. This is a high stress job and requires you to have strong analytical skills and a tough attitude. A career in trading also offers good salaries with bonuses and incentives linked to your performance.

While these are a few important career options available in finance, a person interested in this field can choose from a much wider array of job roles. Best of luck with your financial career!